Bazzani

The Triple Bottom Line

The triple bottom line is an expanded way of measuring the success of a business based not just on financial profit, but also by measuring its creation of value for both society and the environment. It’s based on the idea that healthy people, a healthy planet, and healthy profits work together.

Introduced as a term by John Elkington in the 1990s, the triple bottom line implies a commitment to corporate social responsibility. A true accounting of a corporation’s success must not consider only profit for shareholders, but the impact a company has on all stakeholders, including the local community. Thus, in addition to measures of financial performance, triple bottom line accounting takes into consideration social and environmental perfomance.

The beauty of the triple bottom line is as a reminder — that healthy companies, healthy people, and a healthy planet are not at odds with one another, but mutually self-supporting. Businesses can make a profit, contribute to their local communities, and encourage sustainable environmental practices at the same time.

At Bazzani, we consider each project from a holistic, triple bottom line perspective. This is symbolized by our logo of a circle with three lines.